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Journal · By Sofia Marchetti

Keep It Showroom-Fresh: Our Care Routine

Sofia Marchetti · September 5, 2026 · 5 min read

Keep It Showroom-Fresh: Our Care Routine

The wash, protection and interior routine our own showroom cars follow — and when to book a pro.

A proper detail does more than make a car shine — it protects your investment. Our care team shares the routine that keeps showroom cars flawless.

Wash in the shade, top to bottom

Direct sun bakes soap into spots. Rinse first, wash with the two-bucket method, and work from the roof down so dirt flows away from clean panels.

Protect the paint twice a year

A quality sealant or wax is the minimum; a ceramic coating is the long game. Protected paint washes easier, resists swirls and holds resale value.

Do not forget the interior

Vacuum with a crevice tool, wipe touchpoints with a pH-neutral cleaner, and condition leather twice a year. Cabin filters changed on schedule keep the air — and the AC — fresh.

When to book a professional

Machine polishing, paint correction and ceramic coatings belong with a pro. Book a full detail once a year and maintain it yourself in between — that is exactly the rhythm our own stock cars follow.

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